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An Intro to Social Media Marketing
Somehow it is assumed that everyone is familiar with and understands social media marketing, but let’s face it, there are new entrants every day. So this is devoted to that group who has not yet explored the social media marketing and perhaps doesn’t even understand what the term means. Social media marketing for businesses can [...]
Google as a Social Media Marketing Tool?
Google has added a social media element to its search results. Recently launched, +1 is a Google experiment that will allow users to give a search result, website or advertisement a +1 to indicate to their family and friends that they find it to be a good result from their search. The intention is to [...]
Google Marketing Tools
We know that Google Adwords are a commonly used marketing technique, but did you know that Google offers numerous free tools to enhance your marketing efforts? To start with, you can use a free keyword research tool at https://adwords.google.com then click on the “Reporting and Tools” tab and select “Keyword Tool.” Enter the word(s) or [...]
The ABCs of Social Media Marketing
When you are promoting your business on Facebook, you have the opportunity to reach many people quickly and for little or no cost. Some of the Facebook tools that help you create a an engaging campaign are Notes, Pages, Photos and Videos without being pushy or annoying. Studies have shown that Facebook Pages can be [...]
Business Owners Claiming Their Google Place
The word spread rapidly when Google first launched Place Pages. Every day there are millions of people using Google to locate businesses and those searches are typically looking for local businesses. When Google initially launched Place Pages, there were more than 50 million businesses around the world ready to be claimed for every category from [...]
Changes are being made in Google – almost daily.
In late October 2010 Google made a drastic change to the way it displays local search results. (And as of this writing, they’ve tweaked the displays several times since the shift.) Instead of a showing small selection of local map listings followed by the top 10 most relevant search results*, Google merged the map feature [...]
What would it mean for your business to be on page one of Google?
Imagine having new customers coming to your business because they found your website linked to Google Places when they searched Google for your type of business in your community. When the Google Maps display changed, our client’s website appeared as a “featured” site with the link from the map, her phone number, and business address. Because we [...]
How can a Google Places listing benefit your business?
Your business listing on Google Places reinforces to both Google and to your customers that your business is real with a real location. When looking for a business, a potential customer will typically perform a local search for a business type (dry cleaner, pet store, coffee shop), often including a location. The results she sees will be depend on [...]
Business Inspiration
Have you ever wondered how a business venture came about? Not necessarily the, “Wow, why didn’t I think of that?” kind of thinking but more the surprise that anyone would think that business niche could be successful or what kind of inspiration was the catalyst to try it in the first place. Recently I ran [...]